Resistance Is Futile: You Will Be Assimilated

I have always known that commercialism has the capability to assimilate anything into its folds, but today a particular instance of this assimilation really points out the degree of absurdity of the whole thing.

Behold, the Kurt Cobain lunchbox.

Now, there are only two relevant questions that one can ask in the face of such a monumental cluster-fuck. One, who’s the douchebag that thought it would be a good idea to put a man who is known for his intense anti-commercialist tendencies on a lunchbox? And two, who’s the Nirvana “fan” that would get this item?

Commercialism is truly egalitarian and democratic: after all, everyone can happily consume products that totally fail to realize the irony of the product themselves.

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